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SMB Consulting's Profile
- HQ Location: Louisville, KY
- Public/Private Company: Private
- Established: June 2005
- Founder/CEO: Roger Bauer
- Territories Served: United States with a primary emphasis on the Southeastern region
- Specialties: business strategy, technology, marketing
- Description: Professional services company providing strategic planning, sales & marketing, competitive intelligence, technology, web presence, search engine optimization (SEO), SWOT analysis, strategy maps, balanced scorecard, and leadership consulting services.
About Our CEO:
A Louisville, KY native, Roger Bauer has been involved in business for most of his life having grown up around a family business. It is this upbringing that led to Roger want to become as well versed in business as possible, and his desire to help other small business owners drove him to start this consulting firm in 2005.
He has worked in several industries including: retail, education, healthcare, technology, sales, logistics, and hospitality.
Roger values honest communication, quick results, teamwork, and low pressure tactics. He enjoys watching Jim Cramer's Mad Money, bicycling with the Louisville Bicycle Club, and University of Louisville athletics in his spare time. He is also an automobile enthusiast, general sports fanatic, animal lover, and always interested in improving himself.
Roger is a Sullivan University graduate with a BSBA with Emphasis in Computer Science. He achieved a 3.86/4.00 GPA while completing his undergraduate degree and takes great pride in his academic accomplishments.
You can reach Roger directly by e-mailing roger.bauer@smbconsultinginc.com.
Our Values
We have core values that we believe are paramount to success in any endeavor:
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• Leadership: aligning with strong leaders to lead the businesses of the future.
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• Integrity: being honest even when it may hinder our cause.
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• Teamwork: accomplishing great things requires great teamwork. "Man is not an island."
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• Customer Relationships: our customers' success is ultimately our success, too. ![]()





